Digital Team X

All of us want our web pages to rank well, and often times we think that only posting a wealth of great content ought to do the trick, but we are here to tell you that there’s a bit more to the recipe than only adding pictures and words.

Google loves to reward pages that are well done with high positions, as they feel as though if your user experience is excellent while you may have great content, they will say no thank you and search elsewhere.

Let us take a peek at 5 ways you can optimise your pages to be more Google-friendly.

5 Ways to optimise your web pages technically

You might have heard the latest human attention span statistic; that we now are transfixed one second less than a Goldfish, a just 8 seconds. Hence it must not be a surprise that Google likely will not rank your site well if it loads slowly, as people will find this as a lousy user experience, or maybe not go there!

Internal links – Google likes to see a great internal linking plan, one that supplies users with useful links to important pages outside and indoors of the website. This also plays a part in passing Pagerank. Additionally, do not make the mistake of having multiple navigation menus. Use one, in addition to a sitemap and a link back to your home page from each page.

Make sure you are Schema compliant – This is one you will need a webmaster for.

Use HTML elements – Using certain HTML elements that signal what your content is about determines a major part of how your page will be rated. This comprises the use of H1-H4 tags, meta data and image optimisation, to name a few.

Proper use of keywords – Utilising your keywords throughout your page in the places Google wants to see them such as in title tags, page post, URLs and page names along with other tags and textual content should go a long way toward helping you rank for your chosen phrases.

via Digital Team X http://digitalteamx.com/blog/what-you-can-do-to-make-google-love-your-website/

Some of this is natural: second thoughts, distractions, and such. But what we need to minimise here is the things you might be doing to sabotage your own sales. Below are 7 ways to improve your checkout page conversions you might not have thought of.

Going to work and all the trouble of getting a would-be buyer to the checkout page, and then seeing them left the cart, as some 67 percent of them do, is a serious difficulty.

7 Ways to improve checkout page conversions

Offer free shipping – This is the top reason people left your shopping cart, as they do not equate the dollars for sending as a part of the value they’re being asked to spend, they’re becoming. Studies show that offering free shipping, even if it’s less money than a planned reduction, is preferred.

Understanding rules here. Make sure you analyse a number of options before investing heavily in ads.

Don’t ask for too much information – This is another biggie. It does and can get people leave, and go to another retailer.

Use seals and badges – together with restating of your guarantee, If you’ve got any Trust seals or verifications by any internet security businesses, show those conspicuously on the checkout page.

Include a method to contact you – Providing individuals with a simple means to contact you if they need more advice makes a lot of sense, whether it’s via e-mail, phone or FAQ page.

Employ pictures – People want to see what they are getting, so attempt to contain a product image that is small on the checkout page for assurance.

Consider live chat – Sometimes people just want a live touch kind another person to get them to pull out the credit card. Offering a live chat solution can be just what they need to make a decision in your favour.

via Digital Team X http://digitalteamx.com/blog/take-a-look-at-these-7-tips-for-better-checkout-page-conversions/

But what if you want it to actually convert customers into sales or other activities? That’s and it a little more involved, and have a few crucial steps linked. Let us see what goes into a highly converting landing page.

A killer headline – You never get another chance to make a first impression, and this is the component that your visitor sees. You should make this headline not only get them to read on, but also to comprehend they have to take action on this offer. Use powerful images and videos – There’s no doubt about it: videos in your landing pages convert much better than those without, so don’t ignore this! Stress the advantages – People should know what it will do for them, not what it’ll do. Make generous use of bullet points to reveal this, rather than a lengthy block of text. Use a clear call to action – you will find that much more of the time they’ll do so If you tell people in no uncertain terms just what you desire them to do next. Don’t be bashful about this. You’ll want to make your buy or download buttons stand out from the remainder of the page, using colour and convincing text. Use customer testimonials – Using amazing testimonials from past customers is an excellent way to use social proof to allow it to be easier for folks to click that button. You do not want a tonne of them either; two or one will do. Apply deficiency – Like it or not, lack strategies work, and people will click versus missing out on your own offer if you’ve done a good job telling them just why they need this! Word of caution, however: be true. If you use false shortage, they won’t trust you the next time around.

via Digital Team X http://digitalteamx.com/blog/6-elements-of-a-converting-landing-page/

Advertising and marketing slipups That Are Wasting Your Cash Advertising and the best marketing goals your desired demographic and purchased email lists dont normally do this. Picture how useless itd be for a video game shop owner to purchase a list with scarcely any gamers on it. Since youre not getting targeted leads studies show that your open rates will gradually reduce to near-zero as a list is freely available and more used. Even if you snag low-cost e-mail lists you are not getting a great deal if youre not achieving your intended demographic. Getting E-Mail Lists The problem with email lists is that most of them just do not target your desirable demographic. If you run a video game store for instance what is the point in getting a list where only 25% of the folks play games? Even if you locate affordable e-mail lists to buy its actually not a great deal if you arent reaching your target audience. Cutting Your Losses One thing every business person should understand is when to give up on a strategy thats not working. Unfortunately many marketers give up. Giving up too early on a strategy that would not prove ineffective is just not as good as squandering cash on one that proves unprofitable. Advertisements is one of the places you should refrain from cutting corners. Of course if youre participated in the previously mentioned systems it could be time for a change of course. via Digital Team X http://digitalteamx.com/blog/2016/09/02/advertising-and-marketing-slipups-that-are-wasting-your-cash/

You probably feel thrilled when an article shared on social media gets lots of focus but why should that content cease there? The appropriate article can be repurposed into blog post or a good video together with a couple other content types. Never let this hype die down. Sharing your content that is popular is crucial but even more could be paid off by remaking it. Cross Medium Barriers It really is fantastic if you create posts that does very well on your social media sites but why let it stop there? An article can be repurposed into a blog post video or even white paper. When a piece of content does well there is no doubt that you simply struck a chord with your followers. Do not enable this content just fizzle out into nothingness. While you need to share content that is great giving it a full makeover can not be even worse. Improve Content for the Search Engines This means theres less focus on Search Engine Optimization but that doesnt mean to forget search engines. An URL with your key word meta description including the keyword in your title icon names aimed at Search Engine Optimization and with key words will all help you get noticed on Google. Whether or not you succeed from that point is founded on the usefulness of your content. Spend someMoney There was previously a time when Facebook would reveal your buffs whatever you needed but that time has passed. Happily you can foster your posts and be certain devotees see your content and after this is realized organic reach will start to raise. There is absolutely no need to break the bank but a couple of pounds can go a ways. Content marketing can easily take your company to the next degree. This is why you should try everything at your disposal to extend your reach. via Digital Team X http://digitalteamx.com/blog/2016/09/02/content-marketing-tips-to-lengthen-your-reach/

Is your company using Twitter to connect with customers? If not you should be. Theres no denying that Twitter is becoming more popular as a communication tool for companies but that doesnt mean that many companies dont get it wrong. Having a Twitter account that feels impersonal or doesnt respond to customers in a timely manner is worse than not having an account at all. If youre going to maintain a Twitter presence then you have to be prepared to think about how and when to use it. More and more customers are expecting compassionate engagement from the companies they follow on social media. With that in mind here are four great ways to market your business on Twitter. Put Customer Service at the Forefront One of the biggest mistakes that companies large and small make on Twitter is ignoring customer service questions and complaints. Its important to remember that everybody who follows your company can see that youre not replying to questions if they take the time to look. Stellar customer service can do a lot to boost brand loyalty and your companys reputation. The best customer service on Twitter is personal meaning that someone monitors your account on an ongoing basis and answers customers directly with @ Tweets. A good example of a big company who uses this strategy is airline Jet Blue. An examination of their Twitter feed shows that almost everything they Tweet is a direct reply to a customer. While responding to customers is better than not responding beware of responses that seem cold or impersonal. Some companies try to keep customer service off Twitter by redirecting people who post questions or complaints to call their customer service number. Youre far more likely to engage customers and keep them in the long run if you embrace the idea that Twitter is an ideal platform to provide great customer service. Provide Value to Your Customers You might already know that Twitter is not the best place to be bombarding customers with sales pitches. You already know that the people who follow you are interested in what you have to offer but the most successful companies on Twitter know that sending out a stream of self-promoting Tweets isnt a good idea. Instead they find ways to provide valuable content to their customers. Lets look at some hypothetical examples. A local pizza parlor might Tweet out fun facts about pizza or even tips for reheating the perfect slice the next day. A clothing boutique might Tweet pictures of people wearing the clothes they sell. A dentist might link back to articles on her blog about tooth whitening or dental cleanings. What all of these examples have in common is that their intention is to share information that is relevant and valuable to the customer. Sharing valuable content makes the people who follow you on social media feel a sense of obligation which in turn triggers a cognitive bias known as reciprocity. In other words giving your followers something for free can do far more for your marketing than overtly trying to sell them on your services. Open a Dialogue with Your Customers One mistake that a lot of companies make is to forget about the social in social media. People follow their favorite brands on sites like Twitter because they want to engage in some kind of communication with them. That doesnt mean that they want to be your friend necessarily but they do welcome the idea of friendly and thoughtful communication. Lets talk about some ways to do that. One technique that can be helpful for local businesses is to re-Tweet chosen messages from their followers. You can use a tool like Social Mention to monitor social media activity and find out when your brand is mentioned. When a customer says something positive or memorable about you on Twitter re-Tweet it. Its a good way of showing customers that youre paying attention to them. Another option is to ask your followers a question. If you do it right this can actually be a subtle form of customer research. For example you might ask your followers a question about how they use your product or why they like it. If you offer an array of products ask which one is their favorite and why. Alternatively you could ask an open-ended question. For example a local restaurant could Tweet Whats for dinner tonight? and include a link back to their menu. Yes the menu is a sales pitch but its a subtle one. If you decide to try this method make sure to answer the Tweets you get in response. Host a Contest or Giveaway Another clever way of using Twitter to promote your business is to use it to get the word out about a contest or giveaway. Everybody loves the idea of being able to win a contest or get a free product and Twitters an ideal platform to promote such a thing. A contest has the benefit of adding value to customers while also providing you with an easy way to broaden your reach. One way to get the most out of a Twitter contest is to ask users to re-Tweet the information about the contest in order to enter. Using this method actually wraps several of the other tips in this article as well. For example a contest is a good way to add value for customers and to engage with them directly. Sponsoring a contest is an effective way to find out how many of your followers are truly engaged with your brand and asking customers to share your Tweet about the contest may help gain you some new followers too. The bottom line is that Twitter can be an incredibly effective marketing tool if you know how to use it. The keys are to respond directly to customer questions and complaints instead of avoiding them and to remember that the people who follow you are people not machines. They dont want to be hit with a constant barrage of sales pitches. What they want is something that feels like personal engagement and compassion. If you can do that then Twitter can be a strong part of your marketing mix. via Digital Team X http://digitalteamx.com/blog/2016/08/12/4-great-ways-to-market-your-business-with-twitter/