All of us want our web pages to rank well, and often times we think that only posting a wealth of great content ought to do the trick, but we are here to tell you that there’s a bit more to the recipe than only adding pictures and words.

Google loves to reward pages that are well done with high positions, as they feel as though if your user experience is excellent while you may have great content, they will say no thank you and search elsewhere.

Let us take a peek at 5 ways you can optimise your pages to be more Google-friendly.

5 Ways to optimise your web pages technically

You might have heard the latest human attention span statistic; that we now are transfixed one second less than a Goldfish, a just 8 seconds. Hence it must not be a surprise that Google likely will not rank your site well if it loads slowly, as people will find this as a lousy user experience, or maybe not go there!

Internal links – Google likes to see a great internal linking plan, one that supplies users with useful links to important pages outside and indoors of the website. This also plays a part in passing Pagerank. Additionally, do not make the mistake of having multiple navigation menus. Use one, in addition to a sitemap and a link back to your home page from each page.

Make sure you are Schema compliant – This is one you will need a webmaster for.

Use HTML elements – Using certain HTML elements that signal what your content is about determines a major part of how your page will be rated. This comprises the use of H1-H4 tags, meta data and image optimisation, to name a few.

Proper use of keywords – Utilising your keywords throughout your page in the places Google wants to see them such as in title tags, page post, URLs and page names along with other tags and textual content should go a long way toward helping you rank for your chosen phrases.