All of us would like to close more sales leads, and very often the easiest method to get that done is by carefully picking out the words we use when trying to seal the deal.

Frequently closing a trade hinges on very little, and the harsh reality is that even an individual word can make a big difference. It can carry the decision of a prospect either for or against your service or product in a matter of a few syllables.

But for the moment, let’s just take a short look at 5 ways you can shape your words and phrases to get more conversions.

Phrases and words that sell

Using the Assumptive approach — Asking the possibility “How many of these do you want today?” supposes the prospect is buying and puts them in another mindset completely, one in which they’re on the road to delivery, and no longer deciding. This works well if you have done a great job of selling prior to this.

Direct close — Sometimes the best way to secure the deal is by inquiring directly for the sale. Assuming you’ve answered all potential objections (that you know of) you can be daring and make a direct ask. Try not to be pushy or aggressive, as that is going to have a negative effect.

Nobody wants to pass up on something that’ll really help them, and this functions best when the price of not buying is greater than the price of the item. Anxiety works wonders, especially when the market is competitive.

Friendly close — The “Would you like me to help you with this?” close presents you and your products in a non-threatening, non-salesy manner, and helps lower defences and opposition to a sales pitch.

Use and alternative close — In case you are in the position of having several choices for them, help them decide by offering them a choice, whether they are at that point yet.